The Purpose of Business…
One of the greatest articles ever written on business success was drafted way back in 1960 by Theodore Levitt entitled, Marketing Myopia and makes the case for why businesses of every size either succeed or fail.
I was on my 4th or 5th business by the time I read this article in the Havard Business Review.
I immediately saw the connection between his thoughts and my business.
The big idea is that the reasons FAIL is that they don’t know what business they are in. They lose their focus and simply become irrelevant to the customer.