Strategic Selling

| April 30, 2024

Strategic Selling

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Strategic Selling

What is the most important thing to know about strategic selling? Which TQ Factors are involved? 600-word executive summary



Strategic Selling

Strategic Selling


Strategic selling is a comprehensive approach to sales that emphasizes building strong, long-term relationships with customers and aligning sales strategies with the broader goals and objectives of both the customer and the selling organization.

It involves understanding the customer’s needs, challenges, and goals, and then tailoring the sales approach to provide value and address those specific needs.

Strategic selling also involves collaborating with various stakeholders within the customer’s organization to create solutions that deliver sustainable value over time.

This approach goes beyond transactional sales and focuses on creating mutually beneficial partnerships that drive growth and success for both the customer and the selling organization.

Key Components of Strategic Selling:

1. Customer-Centric Approach: Strategic selling requires a deep understanding of the customer’s business, industry, and challenges. It involves actively listening to the customer, asking insightful questions, and empathizing with their needs to develop tailored solutions.

2. Relationship Building: Building strong, trust-based relationships with customers is at the core of strategic selling. This involves establishing rapport, demonstrating expertise, and consistently delivering value to earn the customer’s trust and confidence.

3. Collaboration and Partnership: Strategic selling involves collaborating with various stakeholders within the customer’s organization, including decision-makers, influencers, and end-users. It requires aligning the selling organization’s resources and capabilities with the customer’s strategic objectives.

4. Value Creation: Strategic selling focuses on creating and communicating value to the customer. This includes demonstrating how the proposed solutions address the customer’s pain points, deliver tangible benefits, and contribute to their long-term success.

5. Long-Term Focus: Unlike transactional sales, strategic selling emphasizes long-term relationships and ongoing value delivery. It involves nurturing customer relationships beyond the initial sale and continuously seeking opportunities to add value and address evolving customer needs.

TQ Factors Involved in Strategic Selling:

1. TQ Factor 2B – Mission: Maintaining a clear understanding of the customer’s mission, values, and strategic objectives to align sales efforts with the customer’s goals.

2. TQ Factor 3A – Attitude: Adopting a positive and proactive attitude towards understanding and addressing customer needs, challenges, and opportunities.

3. TQ Factor 7A – Synergize: Collaborating with internal teams and resources to create integrated solutions that align with the customer’s strategic direction.

4. TQ Factor 4D – Set Goals: Setting specific, measurable goals for each customer interaction and aligning them with the customer’s desired outcomes.

5. TQ Factor 10I – Act Now: Taking timely and decisive action to address customer needs and move the sales process forward.

6. TQ Factor 8A – Organize: Organizing sales activities, information, and resources to effectively engage with customers and deliver value.


In summary, strategic selling is about fostering collaborative, value-driven relationships with customers, aligning sales efforts with customer objectives, and creating sustainable, mutually beneficial partnerships. It requires a customer-centric approach, relationship-building skills, and a focus on long-term value creation.

Mastering the relevant TQ Factors can help sales professionals excel in strategic selling and drive meaningful results for both the customer and the selling organization.


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Strategic Selling

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Category: Business Growth, Featured, Personal Growth, Success, TQ/Ai

About the Author ()

E. R. Haas is CEO of the TQ Smart family of web sites including,,,, and hundreds of others.E. R. is a "serial entrepreneur" and has created over 20 different businesses in software, manufacturing, finance, publishing and many other areas.He is married to Jan Haas who shares his interest in model railroading, gardening, and traveling by train. Together, they have 5 grown children, 9 grandchildren, and 6 great-grandchildren.

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