“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” ~ Seth Godin The Invisible Opportunity Before You… Years ago I read a wonderful book on sales and marketing: Selling the Invisible — A […]
Can you run your business without a long-term strategy?
Can you increase market share without a solid marketing strategy?
Can you make more money without a real financial strategy?
Can you grow and prosper without a strategy for success… all the way out to succession?
Of course not!
The Big Misconception…
Most business people equate marketing with selling.
They are totally different business functions.
People buy stuff they want.
People buy stuff they need.
Determining what they need is marketing.
Getting them to move forward and pay for it is selling.
Sales/selling is all about parting people with their money… the LOGICAL progression of doing business with you. Exchanging cash for what you have to offer.
Theodore Levitt, Publisher of the Harvard Business Review and numerous books on marketing and business management, observed that there are 2 key ingredients to world changing success: Innovation and Marketing.
Both are driven by your imagination and an unshakeable belief in what is possible.