“What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.” ~ Jeff Bezos
A big question with profound implications…
Can you run your business without a long-term strategy?
Can you increase market share without a solid marketing strategy?
Can you make more money without a real financial strategy?
Can you grow and prosper without a strategy for success… all the way out to succession?
Of course not!
But yet, that is exactly what most small businesses do… and why the 4-year failure rate is a stunning 50%.
They confuse throwing a bunch of random tactics at their business and never give any thought to weaving together a strategy for survival, let alone success.
What’s your strategy for getting more customers?
What’s your strategy for keeping your customers engaged and coming back to you?
What’s your strategy for optimizing profits and turning your business into a proverbial gold mine?
What to do Next?
Spend some quiet time today, or have a short meeting with your team. Ask the 3 strategic questions above.
If you don’t have a real strategy, order your personal copy of The Golden Game of Business and attend our MasterMind Sessions.
If you know how you are different in your customer’s mind, then all you need to do is beat your competition at every turn… GETTING the customers before they do… KEEPING them coming back to you… and MAKING a ton of dough from all that getting and keeping!
I found this cool graphic that says it all…
This infographic will give you a black and white comparison of a company with a strategy and one that’s a target for destruction!
E. R. Haas, CEO