The Hard Way or the Easy Way…
There is a hard way to build a company and there is an easy way to do it.
The hard way is what most people choose, relying on experience and trial and error — which is WHY 50% of all businesses fail within 36-48 months.
The easy way is to invest an hour a week in actual strategic planning — not general business planning which is useless — and determine what you are going to make happen. This is the key to growing the next Apple, Whole Foods, Nike… even the next hot new restaurant.
Smarter Business Starts With a Smarter Strategy.
Today is a great time to think about the year ahead, what you must do to increase market share, attract new business, and build greater value.
That, of course is the desire.
But the reality is, most businesses will simply ignore the idea of creating an actual strategy, instead, attempting to throw a bunch of random tactics at the day to day issues every business faces.
Which is why the business failure rate continues to ravage the hopes and dreams of entrepreneurs everywhere.
“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” ~ Seth Godin The Invisible Opportunity Before You… Years ago I read a wonderful book on sales and marketing: Selling the Invisible — A […]
The Winds of Change Always Brings Storms…
I have always loved the above quote from Warren Buffett, the most successful investor in history.
The key word is “chronically”.
All businesses present their own unique challenges.
Some are quick and easy fixes.
Some require time and money.
Some are not worth the trouble keeping alive.
Can you run your business without a long-term strategy?
Can you increase market share without a solid marketing strategy?
Can you make more money without a real financial strategy?
Can you grow and prosper without a strategy for success… all the way out to succession?
Of course not!
The Purpose of Business…
One of the greatest articles ever written on business success was drafted way back in 1960 by Theodore Levitt entitled, Marketing Myopia and makes the case for why businesses of every size either succeed or fail.
I was on my 4th or 5th business by the time I read this article in the Havard Business Review.
I immediately saw the connection between his thoughts and my business.
The big idea is that the reasons FAIL is that they don’t know what business they are in. They lose their focus and simply become irrelevant to the customer.
This article is for people who are absolutely serious about building a business worth owning… turning your hard work into a veritable gold mine.
The simple truth is, if you do not run your business with a month by month Strategic Plan, you are stepping over DOLLARS to pick up DIMES.
There are literally tens of millions of small businesses around the globe where the prime strategy for success is prayer!
A prayer for…
Better cash flow…
The list is endless.
One of the great questions facing every business today is, “How do I grow my business faster and become the next hot new thing… the hot new toy… the trendy new restaurant… great new App… retail experience… making your business the rising star in your industry or community?
Every leader in every organization on Earth is asking this question right now