Business Growth
Marketing The Invisible
“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” ~ Seth Godin The Invisible Opportunity Before You… Years ago I read a wonderful book on sales and marketing: Selling the Invisible — A […]
The Winds of Change Always Brings Storms
The Winds of Change Always Brings Storms…
I have always loved the above quote from Warren Buffett, the most successful investor in history.
The key word is “chronically”.
All businesses present their own unique challenges.
Some are quick and easy fixes.
Some require time and money.
Some are not worth the trouble keeping alive.
Strategy vs. Tactics…
Can you run your business without a long-term strategy?
Can you increase market share without a solid marketing strategy?
Can you make more money without a real financial strategy?
Can you grow and prosper without a strategy for success… all the way out to succession?
Of course not!
What’s Your Competitive Advantage?
Fact: Over 50% of all businesses started 4 years ago are gone.
If you start a business today, odds are that 4 years from now, you will be out of business.
The good news is that if you follow a basic strategy for growth and profits, you can win.
If you have a strong competitive advantage.
Are You Guilty of Burning Money?
“I’m always amazed at how many people assume a business has to lose money before it makes money.” ~ Robert Kiyosaki A Different Way of Looking at Your Burn Rate… There are a number of ways of looking at your business… A business dedicated to making people happy — raving fans actually… While making money […]
The True Power of Synergy
According to the dictionary, synergy has a simple definition:
“A synergy is where the whole is greater than the sum of its parts. In other words, when two or more people or organizations combine their efforts, they can accomplish more together than they can separately. They can get more done working together than they can working apart.”
Personally, when I think of synergy I think of strength.
Consider a wall of bricks stacked on top of one another 10 feet high with no mortar.
Push on the center and it will cave in.
Change Management is a Myth…
The concept of Change Management has been around for years.
Countless books have been written on the subject and an entire industry of management consultants have prospered under the prospect of advising businesses on how to manage change.
The story is always the same…
The only constant is change…
In a changing world, it comes down to the quick and the dead…
A Passion For Service…
Passion in Business is a Big Deal…
Maybe the biggest deal of all.
If you are not good at what you do, you will not succeed.
Equally, if you are good but not truly passionate, you will not succeed.
It is one of those universal laws of business.
If your business does not have a splendid sense of passion, purpose, and mission — the kind of passion that makes you want to get up early and stay up late — you will certainly have problems!
When you have an unstoppable sense of MISSION and PURPOSE, all the other things you must do to run a highly successful business makes sense.
Feels Like Team Spirit…
Your Future Depends On Talent…
Finding it. Hiring it. Onboarding it.
Managing it. Leading it.
More Importantly…
You must build a fully bonded team with the all-in spirit needed to meet the growing challenges.
Ultimately, your business has but ONE strategy: Build great PEOPLE who will go on to build a great BUSINESS. Anything less is short-sighted, self-limiting and self-defeating.
The Miracle of Great Marketing…
The Big Misconception…
Most business people equate marketing with selling.
They are totally different business functions.
People buy stuff they want.
People buy stuff they need.
Determining what they need is marketing.
Getting them to move forward and pay for it is selling.
Sales/selling is all about parting people with their money… the LOGICAL progression of doing business with you. Exchanging cash for what you have to offer.
Why Innovate?
“Innovate or Die…”
You might guess I am pretty old school!
This quote from Peter Drucker, the management guru of all management gurus, says it all.
Point…
Kodak invented the digital camera. It didn’t commercialize this invention because it wanted to protect its film business. The Company had what I call the “FDH” syndrome. It was Fat, Dumb, and Happy with its success in film. It looked backward instead of forward.
As Bill Gates is fond of saying, “Success is a lousy teacher. It seduces smart people into thinking they can’t lose.”
To be innovative, you cannot be afraid to obsolete your own products. If you are, others will obsolete them for you. That is what happened to Kodak and many others.
3 Super Simple Sales Secrets You Can Use Right Now
More Sales in 6 Minutes…
The 2018 May TQ survey results have been pouring in and it is obvious that the vast majority — 67% — of our members want MORE money… GREATER income… and strive for a much higher level of BUSINESS success.
Especially with people who are in MLM, Network Selling, Internet Selling, or own a small business with just a few employees.
Having made billions of dollars in sales over my career, I thought I would give you the prescription for more SALES and CASH in 3 simple steps.
The cost is ZERO and the impact PRICELESS.
And immediate.
Efficiency vs. Effectiveness and Why You Should Care…
“Efficiency is doing things right; effectiveness is doing the right things” ~ Peter Drucker Results… Click to receive your FREE custom- produced Stress Test Results In business, the word RESULTS is a very big deal Your business survives on the RESULTS you produce. Your employee’s hopes, dreams, and paychecks are determined by the RESULTS […]
More of What You Want…
When we go into business for the first time, everything seems so easy.
Put out the sign, wait for customers, offer great products and services… retire rich!
If only!
Having built over 20 businesses and counting, I can attest to the fact that being in business has substantial rewards… but real risks and costs… personally and to your family.
Today I want to address a single word: MORE!
More money…
Friendliness as Strategy
The Purpose of Business…
One of the greatest articles ever written on business success was drafted way back in 1960 by Theodore Levitt entitled, Marketing Myopia and makes the case for why businesses of every size either succeed or fail.
I was on my 4th or 5th business by the time I read this article in the Havard Business Review.
I immediately saw the connection between his thoughts and my business.
The big idea is that the reasons FAIL is that they don’t know what business they are in. They lose their focus and simply become irrelevant to the customer.
Hopes vs. Strategy…
Dreams & Visions…
Every person who starts a business dreams of success.
Dreams of the day when they find freedom, peace of mind, and high cash flow.
We in business all HOPE things will work out, but realize there are many ups and downs with lots of potholes on the road to success.
Hope & Power…
At some point, we realize HOPE is not enough and that real POWER is needed.
New Solution ~ Old Problem
This article is for people who are absolutely serious about building a business worth owning… turning your hard work into a veritable gold mine.
The simple truth is, if you do not run your business with a month by month Strategic Plan, you are stepping over DOLLARS to pick up DIMES.
There are literally tens of millions of small businesses around the globe where the prime strategy for success is prayer!
A prayer for…
Better cash flow…
Faster growth…
Smarter employees…
Sales expansion…
The list is endless.
Expect Success
In life you have two choices:
Accept what you get…
Or, learn to Expect More.
Most people, especially in small businesses, are in the first camp.
They watch the parade rather than lead it.
They mistakenly think this is the safe strategy when it is the riskiest of all.
Business Success: A Thought
THINK…
Every PROJECT begins with a thought.
Every GOAL begins with a thought.
Every PLAN begins with a thought.
Every STRATEGY begins with a thought.
Every DECISION begins with a thought.
Every ACTION begins with a thought.
Every FANTASY begins with a thought.
Ideas as Strategy
One of the great questions facing every business today is, “How do I grow my business faster and become the next hot new thing… the hot new toy… the trendy new restaurant… great new App… retail experience… making your business the rising star in your industry or community?
Every leader in every organization on Earth is asking this question right now
